What’s in a Name?

For centuries, the attributes and benefits of a good name have been debated.  For most, a good name is an invaluable asset that carries with it respect and honor.  In the pursuit of a good name, one may exhibit the values of honesty, integrity and trustworthiness.  At The Perry Group, we know that a good name is all this and more.  As a reputation management and strategic communications company, we specialize in helping organizations and individuals protect and enhance their good name.

We’re strong believers that organizations should be communicating their core values and putting them into practice every day, not just when the going gets rough.  That’s how you help manage your reputation and build a good name.

Today, technological advancements such as blogs, like this one, wiki and podcasts have enabled anyone to become a publisher of content – content that can threaten a hard-earned reputation in a matter of minutes.

We’ll be using this blog to talk about the good, the bad and the ugly of reputation management and strategic communications. And we’ll talk about building, managing and protecting a good name. For as the Greek philosopher Socrates once said:

“Regard your good name as the richest jewel you can possibly be possessed of – for credit is like fire; when once you have kindled it you may easily preserve it, but if you once extinguish it, you will find it an arduous  task to rekindle it again.  The way to gain a good reputation is to endeavor to be what you desire to appear.”

We look forward to hearing from you and engaging in a discussion about reputation management and strategic communications.