The Perry Group’s Rhode Island Tweet-Up Recap

What a turnout for the first-of-its-kind Tweet Up panel discussion in RI on “The Twitter phenomenon – What it means for you, your business and your brand!”  More than 125 people attended – young and old, Twitter newbies, Twitter Elite, Twitter veterans and those who just wanted to learn a little more about Twitter! A diverse group of businesses and industry were represented,  including  – tourism, publishing, higher education, legal, hospitality, property management, and financial services to name a few.  Evidence that the Twitter phenomenon is reaching mainstream businesses, and a recognition by those companies that the dynamics of communicating with their customers is quickly changing.

Joe Cascio, Michelle Riggen-Ransom, Jane Couto Porricelli, Cheryl Phillips and Gregg Perry

Joe Cascio, Michelle Riggen-Ransom, Jane Couto Porricelli, Cheryl Phillips and Gregg Perry

As panelist Joe Cascio says Twitter brings us back to the day when personal relationships were important in business. He points out that Twitter forces you to develop a one-on-one relationship based on real and meaningful interactions. Indeed, Tim Beyers writes at the Motley Fool this week, “Twitter is emerging as a powerful platform for business because it is expansive; it introduces you to new people, rather than merely reconnecting you with the folks you already know.”

That’s the power of Twitter.  And that’s why companies like Ford, Dunkin’ Donuts and Southwest Airlines are using Twitter to listen to their customers’ likes and dislikes and to respond to them in real-time. What better way to practice reputation management than being able to meet your critics head-on and set the record straight as it happens, without a filter of the mainstream media.

As this was an event open to the public, we didn’t know what the demographics of the crowd were going to be before we started.  So, we tried to design a session that would provide a little something for everyone – from newbie to elite and all in-between.  Here’s a sample of Tweets from those attending #ritwitterpanel.  More to come on some of the insights from the panel.

At The Perry Group, we’re strong believers that organizations should be communicating their core values and putting them into practice every day, not just when the going gets rough.  Social Media is but one key element of a reputation management program that accomplishes this goal, and Twitter is fast becoming the  tool of choice for those who want to manage their reputation and build a good name.

If you would like more information on Twitter, the dynamics of a social media campaign, and how to best incorporate them into a communications strategy, please contact us at 401-886-7200, by email at or on Twitter @greggperry.

Additionally, if you have photos of the event that you want to share with us, drop us an email with jpegs to  Photos and video clips from our files will be posted soon!


The Twitter phenomenon hits the Ocean State.

Every day our clients and would-be clients are asking for information and advice on social media – “Is it here to stay?  What should we be doing? Tell us about Twitter.”  Social media is here to stay, and it has a big impact on your company’s reputation – whether you are engaged in that media or not.

The Perry Group has added two experienced social media experts to our team of senior counselors to help meet demand in this area. Jane Porricelli and Audrey McClelland have been at the cutting edge of social media since its inception and have utilized social networking sites such as Twitter,  Facebook,  LinkedIn,  StumbleUpon and Digg to build online awareness for brands, stories and ideas.

Twitter is currently at the forefront of social media, with lots of buzz and mainstream media attention surrounding it.  On Tuesday, May 19th – The Perry Group will host the first-of-its-kind tweet-up in Rhode Island.   We’ve gathered four of Southern New England’s most prolific “Tweeters”  (including Jane Porricelli) for a one-hour panel discussion on the Twitter phenomenon and what it means for you, your business and your brand.  To find out more and to register for the event, visit

Manny being Manny – This time it won’t work

News that baseball slugger Manny Ramirez was found to have tested positive by Major League Baseball for use of an illegal substance comes as a shocker.  Here in Red Sox nation there’s never been a whiff that Manny was a doper, and from all accounts, the folks in LA were duped by Manny too.

From a reputation management standpoint Manny and his agent Scott Boras get an “F” so far. Apparently, little was learned from the three previous big name baseball players who got caught using illegal substances – Alex Rodriguez, Roger Clemens and Andy Pettite.

Here’s why. Yesterday upon word of his suspension, Ramirez issued a statement. He’s gets an “A” for a quick response. Compare that to Rodriguez, who let the allegations of doping swirl for several days before addressing his “little problem.” Rodriguez reputation issues remain legendary.

However, a quick response means nothing, if you say nothing and do nothing to address the real issue. In his statement, Ramirez didn’t deny using an illegal substance. He danced around it, laying his problems on his doctor who had “given me a medication, not a steriod which he thought was OK to give me.” As Providence Journal sports columnist Jim Donaldson points out, Manny’s doctor knows what he does for a living and,  “If the doctor is not sure what those drugs are, then he darned sure ought to find out.”

Laying the blame on someone else and failing to either  a.) deny the allegations and fight suspension or b.) admit to having done something wrong is why this problem isn’t going to go away for Ramirez anytime soon.

Roger Clemens took the path of denial and has been vilified because his statements are just not believable – his reputation is in tatters.  Andy Petitte  on the other hand addressed the issue head on, took responsibility for his actions and is respected for doing so.

If Ramirez wants to get past this episode quickly, he needs to own up to what he’s done, apologize to baseball and serve his suspension. LA Times Columnist Bill Plaschke suggests Ramirez become the Dodgers “anti-steroid spokesman for kids who will listen.”  If Manny does all that, then he’ll go a long way toward polishing his tarnished image and that of Major League Baseball.