Press Release or News Release?

When I was a broadcast journalist 25 years ago, the term “press release” always bothered me. “Press” was and is an antiquated term harkening back to the days before broadcast journalism. Many PR pros still use the term, rather than the much more relevant “News Release” or “News Conference.” In today’s social media age….use of the word “Press” by PR Pros and organizations speaks volumes about your brand. Simply put, it’s old school. What do you think?