The Perry Group Named Agency of Record for Newport Bay Club & Hotel


Providence, Rhode Island — The Perry Group, a Providence-based public relations and marketing agency, has been selected by The Newport Bay Club and Hotel as its agency of record.

Newport Bay Club Exterior

The Newport Bay Club and Hotel, is a timeshare hotel featuring 36 guest suites and townhomes located in the heart of downtown Newport in the historic Perry Mill Complex on Thames Street.  The Perry Group will work with the Newport Bay Club and Hotel to help refresh its brand and marketing presence as well as to increase awareness of the unique hotel among those seeking a destination vacation in Newport.

“The Perry Group’s stellar reputation combined with its extensive knowledge of the local marketplace and strong relationships with local, regional and national media drove our decision to select them for this assignment,” said Richard Michael Fisher, President of the Newport Bay Club and Hotel. “We look forward to working with them as a true partner as we work to elevate our awareness among those seeking to enjoy all that is offered in the City by the Sea.”

The Newport Bay Club and Hotel was originally built 180 years ago as the Perry Mill and was designated on the National Register of Historic Places. The mill was among the first to be successfully transitioned to a mix-use development in the 1970’s and in addition to the hotel, includes retail and restaurant space.

Gregg Perry, President of The Perry Group, added: “We love Newport and all it has to offer, and we look forward to uncovering the rich history of the Perry Mill and telling the distinct story of the Newport Bay Club and Hotel.”


From Fortune 500 companies and small, family-owned businesses, to higher education institutions and non-profit organizations, The Perry Group designs and implements targeted public relations and marketing communications campaigns that position and define our clients to achieve desired and meaningful results. Founded in 2009, The Perry Group is based in Providence, RI. Visit for more information.